Business Astrology 101 — The Astrological Houses

Business Astrology 101:  The Astrological Houses

We have already explored the signs of the zodiac as well as the planets.  We are now ready to discuss the third component of a business horoscope which is houses.   So, grab your cup of coffee, tea, or a special sparkly beverage (I will wait for you to get yours) and get tucked in because we have some fun and exciting information to cover.

Let’s take a look at our first image.

Figure 1

This is what a horoscope looks like — a circle (which represents the soul of the moment and in the case of this article, the soul of the business).   The circle is divided into 4 different quadrants which are shown by the cross through the center of the circle both horizontally and vertically.  In addition, the circle is divided into 12 different parts which are called houses.  At the beginning of each house will be a sign (we met them last month in the guise of universities) that will govern the house.   For example, if you have Libra on the 1^st house of the chart, then the sign that governs that house will be Libra.  (I will get into interpretation in a later blog)

So, what are these houses?

Houses in a horoscope correspond to different archetypal areas of life that we encounter and signify the people that we meet within them.  The horoscope reflects our resources and our relationships with banks, our employees, our partnerships, how we take risks, how the rest of the world views our business, and how we go through transformation and growth.  Everything that you can think of that pertains to your business will correspond to one of the houses of the chart.

Kim Rogers (an amazing astrologer) used an incredibly creative metaphor in her book, “Astrology for the Light Side of the Brain”.   She compared the houses of the horoscope to rooms in a house.  Each of these houses represents different sub-personalities we create in order to relate to the people signified by the house.

For purposes of business astrology, I would like to tweak Kim’s metaphor a little and refer to the houses as different departments within the business.  Each department will reflect how we manage the different facets of our business and the individuals that were engage with in order for our business to run effectively.

Now, let’s learn about these houses (departments).

The Business Houses:

1^st house:   The first house is also known as the Ascendant or the rising sign.  It is one of the most important houses because it’s represents the journey that your business is on.  Further, the Ascendant describes how other people see your business, the businesses appearance, and its outer personality.

2^nd house:   The second house of the business horoscope describes the personal resources of the business.  This would include your financial resources, your possessions, and the earning and spending habits off the business.

3^rd house:  The third house is the house of communication.  It reflects your ability to network and exchange information – which includes all forms of information exchange including paper, internet, or telephony.  Further, this house describes how you make connections in your immediate environment.

4^th house:  In a personal horoscope, the 4^th house reflects your family.   In a business horoscope, it represents who the business is behind closed doors.   In addition, it represents the nurturing and psychological functions of the business.

5^th house:  The fifth house represents the creative self-expression of the business.   This would include advertising campaigns and the way you present yourself to the media.   One of the most often overlooked meanings of this house is its rulership over gambling.  In a business chart, the 5^th house reflects the risks that the business is willing to take to move itself to the next level.

6^th house:  This is the house that represents your employees and your relationship with them as the 6^th house is the natural ruler of day to day activities, work and duties of the company.  Furthermore, the 6^th house describes the way you provide personal services to your customers.

7^th house:  Like the 1^st house, the 7^th house is a very important place in the horoscope because it reflects your relationship with your partners, vendors, and associates that you need to create alliances with in order for your business to run efficiently.  Further, in horary astrology, the 7^th house is the house of open enemies so this house will also govern your relationship with your competition.

8^th house:  In personal astrology, the 8^th house is often describes as the house of death and taxes.   In business astrology, it does reveal how your company will transform and the taxes it pays in order to be a productive member of a business society.  However, the most significant meaning of this house is the money that you owe to others.   So, a short form meaning of this house would be the debt that your business has acquired.

9^th house:  The 9^th house of the chart reflects the big picture.  We all go into business with a broader objective than just starting a business.   The goals and aspirations of your business on a larger level are symbolized by this house.  Further, the house reflects your opinions and beliefs about your community and your broader understanding of your customers and partnerships.

10^th house:  Like the 1^st and the 7^th house, the 10^th house being an angular house is exceedingly important.   The 10^th house reflects your public image, your reputation, and your position in the business community.

11^th house:  The 11^th house of a business horoscope reflects your associates or other people in your industry.  For example, if you are a doctor then other doctors that you associate with would fall under this category.  However, do not be confused, this house does not reflect your competitors.  Your competitors are ruled by the 7^th house.   Further, the dreams and visions of your business are symbolized by the 11^th house.

12^th house:  In horary astrology, the 12^th house is the house of self-undoing or the house of secret enemies.  In a business horoscope, this would reflect how you may limit your business with dysfunctional behavioral patterns.   Further, this house is also the house of ghosts and reflects previous incarnations of the business or any baggage that might have been brought into the business when it was created.

Next Business Article:  Aspects and How to Manage Them

Storm Cestavani is the co-host of the top rated metaphysical show “Keep It Magic” and the co-creator of the “Tarot Magic” with Coventry Creations.  Storm is available for consultations by setting up an appointment to speak with him.  Simply click on Book A Reading with Storm at the top of the page.

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